Usually when the user clicks on a catalogue link it will take you to the catalogue page for that section where the user will be able to select one of the many products within that folder.
However, if there is only one product in that folder or the the product is a static master product you can have that link in the catalogue direct you to an actual product page directly.
In the Catalogue Structure Page, Click on the Catalogue Folder and then click Edit.
On the right side you will see you are able to upload an image, a folder name, description as well as a direct ProductID. Enter the Product ID of the product you want to link to directly.
Then click Update.
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